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Jan 22 2015.

Guatemalan Vista

We are excited to announce our newest Origin Sustainability project in Casillas, a municipality of Santa Rosa, Guatemala. This project is particularly exciting because it is a four year long partnership with Hanns R. Neumann Stiftung North America (HRNS) during which we hope to make a difference in Casillas from an Environmental, Operational, and Community standpoint.

In Casillas, most coffee farmers are still struggling to recover from the roya (Coffee Leaf Rust) crisis of 2013-2014 that severely impacted Guatemalan coffee production. While the overall Guatemalan coffee yield dropped an estimated 15-20% during the roya crisis, the small-scale farming community in Casillas faced a severe loss, with 50% of their crop destroyed.

As coffee farmers in Casillas recover from the roya crisis, there is an opportunity for them to improve the quality and yields of their coffee crop with improved farming methods. In order to make their farms stronger than ever, they need access to resources and financing that will allow them to overcome the roya crisis.

During the next four years, we will be providing technical and operations assistance to 100 coffee farmers and young people in Casillas to improve quality, crop yields, and sustainability practices in the region.

Casillas Farming Community

“Gaviña is committed to promoting a culture of sustainability. We are dedicated to empower smallholder coffee farmers allowing them to be more self-reliant, adapt to climate change, and preserve their land for future generations.”

Yu-Yue Yen, Sustainability Director

Our Direct Impact® project aims to train participants to employ sustainable farming methodologies while adopting best practices to generate better yields from their land resulting in higher income. The program will also provide financial resources so that farmers will have access to the capital they need to improve their farming.

Direct Impact® Gaviña Initiative

By the end of the project, our goal is that 60% of the participants will adopt sustainable agricultural practices, increase their coffee production yield by 20%, and 75% of the families will generate income above the poverty level.

Direct Impact® is a Gaviña Initiative to promote environmental and community sustainability practices in the growing, procurement, roasting, processing, packaging, and sale of coffee and coffee-related products and services.

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Dec 09 2014.

The Season of Joy is our favorite time of year - the weather is perfect for a warm cup of coffee and we have the priviledge of spending the Holidays surrounded by family and friends. We wish you all the best and hope that every part of your Holidays brings you contentment, love, and joy.

Warmest Wishes,

The Gaviña Family

Gaviña Holiday Wishes

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Nov 26 2014.

We hope your Thanksgiving is wonderful and filled with family, friends, and food! We look forward to enjoying a nice big turkey dinner with our family, followed by a shot of Old Havana Espresso with dessert.

Are you planning on enjoying some Gaviña coffee during Thanksgiving? Tag your coffee photo on Instagram with @gavinacoffeeco and #FamilyCraftedCoffee for a chance to win a free coffee gift basket just in time for Christmas! A winner will be selected at noon on 11/28/2014.

Gaviña Turkey Day

Good luck and have a Happy Turkey Day!

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Oct 15 2014.

Cienfuegos Photo

Hello, new blog friends! With the exciting launch of our beautiful new website, I’d like to take this first opportunity to tell you how our love of coffee started. My name is Leonor Gaviña-Valls, and I am part of the third generation of my family's coffee business.

Our love for coffee began in the 1870’s when our grandfather José María and his brother Ramón Gaviña left the Basque region of Spain in search of a fresh start across the Atlantic Ocean. They settled in the fertile mountains of Southern Cuba and founded Hacienda Buenos Aires, where they planted coffee. This is where my father, Francisco Gaviña, was born and became an expert at growing and roasting coffee. I grew up close to Hacienda Buenos Aires in the city of Cienfuegos, Cuba with my three older brothers, Paco, Pedro, and José. 

In 1932, Don Francisco opened the first Gaviña roasting facility in Cienfuegos, Cuba. He managed both the coffee estate and the roaster where the best espresso in all of Cuba was roasted. One of our coffee house customers bought 60 lbs. of espresso a week, which was a lot at that time! For two generations our family perfected the process of growing and roasting coffee in Cuba before the Communist revolution, during which the new government claimed our business and land. With nothing left and no place for us in Cuba, our family left everything behind in search of freedom and the opportunity to start over.

In 1963, our family settled in Los Angeles, California with nothing but knowledge about coffee and a dream about regaining what was once lost. During the first four years in America, our family worked tirelessly in odd jobs that included bussing tables at restaurants in order to build up enough money to make that dream come true.

In 1967, our family leased a small warehouse in Vernon, CA and opened the doors to F. Gaviña & Sons, Inc. Our first roaster had a capacity of about 100 pounds. My three brothers and I worked day and night shifts with our father, Don Francisco, and made our own deliveries. While we all worked many jobs when we first started, I mostly managed the office and did the accounting. My brother Paco was our building engineer, Pedro roasted and packed the coffee, and José was our first sales representative and delivery driver.

Our business could never have survived had it not been for our mother Anatolia, known as Golo. She was the backbone that kept the spirit of entrepreneurship alive-the one that would not give up when things were not going our way. Today, we still work every day to make sure that the coffee we serve is as good as what we once grew ourselves. It is incredible to see the next generation, nine of our children, work together with our extended family of 200+ employees to bring new ideas to the table and continue to grow the company.

The beauty of family business is that each generation adds something fresh to the original dream.

Gavina Family Portrait BW 2014

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